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Manager, Digital Marketing

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<p><strong><strong>Job Summary</strong></strong></p><ul><li>The Manager, Digital Marketing is responsible for leading the strategic direction, development, and execution of the brand’s digital marketing agenda across owned and social channels.</li><li>The role drives audience engagement, brand advocacy, and digital-led growth by leveraging content, influencers, analytics, social listening, and performance optimization.</li><li>This position provides leadership to a multidisciplinary digital marketing team and ensures that all digital initiatives reinforce the brand’s digital-first positioning</li></ul><p><strong>Roles and Responsibilities</strong><br />Strategic Leadership:</p><ul><li>Develop and implement an integrated digital marketing strategy that aligns with the brand's positioning as a digital-first lifestyle partner.</li><li>Lead and mentor the digital marketing team across content, influencer, analytics, and community functions.</li><li>Translate brand objectives into actionable digital plans with clear KPIs and performance outcomes.</li><li>Partner cross-functionally with Product, Sales, and Customer Experience to ensure digital marketing supports business growth goals.</li><li>Oversee the planning and execution of brand campaigns across owned and social platforms to drive engagement and advocacy.</li></ul><p>Content & Community Management:</p><ul><li>Guide the creation and curation of high-quality, platform-appropriate digital content web, blog, video, short-form, and social.</li><li>Ensure a consistent brand voice, tone, and storytelling approach across all owned channels.</li><li>Lead community management efforts-building, engaging, and moderating online audiences to strengthen brand affinity.</li><li>Identify and manage partnerships with key content creators and influencers to extend brand reach and relevance.</li></ul><p>Influencer & Partnership Marketing:</p><ul><li>Develop the influencer strategy, including talent mapping, selection, and performance tracking.</li><li>Foster strong relationships with creators, ambassadors, and advocacy partners.</li><li>Collaborate with internal stakeholders and agencies to co-create influencer campaigns that reinforce brand credibility and engagement.</li></ul><p>Performance, Analytics & Insights:</p><ul><li>Oversee performance tracking across all digital channels social, email, website, and owned platforms.</li><li>Lead the design and interpretation of analytics dashboards to assess campaign effectiveness and inform data-driven decisions.</li><li>Monitor brand mentions, sentiment, and emerging trends through social listening tools to generate insights and identify opportunities.</li><li>Ensure timely reporting on digital performance, with clear insights and recommendations for optimization.</li></ul><p>Innovation & Continuous Improvement:</p><ul><li>Drive digital innovation through new tools, platforms, and content formats that enhance audience engagement.</li><li>Champion experimentation A/B testing, new platforms, interactive formats to evolve brand storytelling and digital experience.</li><li>Stay current on emerging trends in digital culture, consumer behavior, and technology to position the brand as a leader in digital engagement.</li><li>Produce monthly reports evaluating the effectiveness of the digital channels and make recommendations for improvements.</li><li>Maintain a thorough awareness of developments and trends in digital marketing and communications both nationally and internationally and make recommendations appropriate.</li><li>Implement the unit’s work programme and plans in line with agreed upon procedures and guidelines.</li><li>Prepare/compile agreed periodic activity and performance reports for the attention of the Head, Marketing Communications</li><li>Perform any other duties as assigned by the Head, Marketing Communications</li></ul><p><strong>Key Performance Indicators KPIs</strong></p><ul><li>Growth in owned community engagement and reach</li><li>Improvement in digital content performance metrics views, shares, saves, etc.</li><li>Influencer campaign ROI and engagement outcomes</li><li>Sentiment score and share of positive conversations</li><li>Quality and timeliness of performance reporting and insights</li><li>Team productivity and capability growth.</li></ul><p><strong>Minimum Education and Experience Required</strong></p><ul><li>Bachelor’s Degree in Marketing, Communications, Business, or related field.</li><li>Professional certification in Digital Marketing, Brand Strategy, or Analytics is an advantage.</li><li>6–8 years of progressive experience in digital marketing or brand communications, with at least 3 years in a supervisory or managerial capacity.</li><li>Demonstrated experience leading teams and managing digital campaigns across multiple owned and social platforms.</li><li>Strong understanding of audience development, influencer marketing, digital content strategy, and performance analytics.</li></ul><p>Required Capabilities:<br />Knowledge:</p><ul><li>Deep knowledge of digital marketing trends, tools, and audience behavior.</li><li>Proficiency in social listening and analytics platforms</li><li>Strong grasp of content strategy, community engagement, and influencer ecosystems.</li></ul><p>Skills:</p><ul><li>Strategic and creative thinking</li><li>Leadership and team management</li><li>Analytical and reporting ability</li><li>Excellent storytelling and communication</li><li>Project and stakeholder management</li></ul><p>Behavioral Attributes:</p><ul><li>Passion for digital innovation and excellence</li><li>Collaborative and team-oriented</li><li>Integrity and accountability</li><li>Customer-obsessed mindset</li><li>Agile, proactive, and adaptable</li><li>Customer Relationship</li><li>Personal Evolution</li><li>Autonomy</li><li>Administrative Work</li><li>Technical Expertise</li></ul>

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Common Interview Questions And Answers

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This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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